7 essential elements in creating a branding identity for a hotel
Everything you need to create branding in your hotel is gathered from all over the web in this article to be a valid and comprehensive guide to branding your hotel. These are summarized in 7 items, which we will review below, and you should implement them to create a branding identity for your hotel.
Before examining the 7 factors that create identity in branding for the hotel, let us briefly provide a brief definition of the brand; “A brand is a collection of memories, expectations, stories, and relationships that come together and form the basis of a consumer’s decision to choose a product or service over another product or service,” says Seth Goodin. This is discussed in detail in the article Alphabet Branding for Hoteliers .
But what is the brand identity and branding for the hotel?
Brand identity is its face. The brand carries the emotional and even philosophical concept of business; Brand identity, on the other hand, is a collection of things that people attribute to a brand through seeing and experiencing. Branding identity for your hotel includes logo, typography, color and other things that complement and strengthen the brand. Brand identity, while creating a feeling of being at home, attracts new customers to other sectors.
To maintain a branding identity for a hotel, hoteliers need investment management systems that help them stay consistent while having the flexibility and speed to succeed in today’s hotel market. This system can consist of brand management software, staff training and continuous guidance from experts. Taking into account the above factors, we will review the items that create identity in branding for the hotel.
- Specific branding goal for the hotel
Define your position from the branding process for your hotel. Your brand should clearly show why you are in the industry. The brand identity for the hotel should tell guests what different services you offer from other hotels. This is exactly the goal and strategy that determines the organizational colors, typography and shape of your logo.
- Fully identify target audiences in hotel branding
You may ask why we need to get to know our customers in order to create a branding identity for the hotel. The importance of this issue is in choosing the branding strategy for the hotel and determining the budget for investing in it. The personality of your audience is more than just their personal characteristics; Their problems, moral and behavioral habits and tastes should also be analyzed in this knowledge because it helps you more in building your own brand personality.
- A lovable character
Branding personality for the hotel is an important point that should not be overlooked because it can be seen in every part of the hotel. The brand personality in the marketing management of the hotel influences the choice of brand tone and voice and directs your ads. If the branding for your hotel does not have a fixed character, different messages from it will be understood by the audience.
- Branding logo for hotel
We have already examined the relationship between the logo and the brand identity; By looking at the logo, the concepts considered in the branding for the hotel are awakened in the mind of the audience. Your logo represents you to everyone, so it should be recognizable immediately. Experience has shown that simple logos are more durable in the competition between logos. In addition, a simple logo is more suitable for advertising, printing and manufacturing on materials.
- Choose an enterprise color palette
We talked about the uniformity of the logo with the elements of the environment in the article How to raise the branding of the hotel to a higher level? To choose a color, try not to go beyond 3 colors. The same character mentioned in paragraph 3 determines these colors. The psychology of colors at this time helps graphic designers to choose the best fit. For example, blue represents calm; Red and yellow convey emotion, energy, and green conveys security and health.
- Typography in hotel branding
It is at this point that your brand is read and maintained. Everything that has been said so far has been a mental process, and this part of reading the brand name or branding slogan for the hotel is a stabilizing step. So avoid using unfamiliar, illegible, unusual and complicated writing methods. Since typography is language dependent and language has many complexities, we suggest that you consult a specialist.
- Icon Design for the Virtual World
Since we live in the digital age, it is necessary to strengthen the branding identity for your hotel in virtual platforms after these steps. No doubt in the future you will have a website, virtual networks, email marketing and even an application for direct booking at the hotel; For this purpose, you need to have an icon designed based on the logo.
